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New mobility concepts are conversely discussed, and running a profitable business in this sector is not as low-hanging as it might look on the first view. Therefore, we discuss the characteristics of the different new models in this whitepaper and which of those have the most significant potential. What perquisites and challenges need to be addressed to enable economic returns, and how sensitive are the concepts in terms of market changes. On top of that, we also want to discuss how far the upcoming automotive evolution will impact mobility services and how concepts might develop in the future. But first of all, we will start with an instruction of the significant mobility concepts and their most commonly used definitions.